In the past the area was rather run down, however over the past 5 years dramatic urban regeneration has taken place now making Kilburn very popular with young professional couples and families with young children. Out-of-work actors and so called "media mummies and daddies" who are often stereotyped for their owning of luxury four wheel drive cars, fill the streets of the area. The area is still relatively undiscovered by non-residents, although it is extremely popular for its proximity to central London by direct London Underground link.